This update prompts engagement by reminding the reader about their to-do list, up to and including the exact number of tasks remaining. ![]() Just like in the eCommerce examples, the email’s content is automatically customized based on the employee’s account. In this example, our email sends a visual reminder about onboarding tasks completed, including the remainder left to be accomplished. Let’s not forget about the uses of progress bars for our SaaS friends. This personalization prompts engagement by leading readers to their account, where they can view current spend and see a list of rewards for points earned. Of course, all this data is conveniently pulled from the customer’s own rewards account, and automatically populated for every individual. Remind them with a quick peek at where they’re at on the quest for their next free latte! How many points until your next free coffee at your favorite local haunt? Odds are, you can’t tell us off the top of your head… and neither can your customers. The call-to-action (CTA), short and punchy, invites the engagement we’re looking to see by leading back to your website. Plus, a peek at what items could be purchased with those rewards never hurt! This email does a great job of simply showing the customer’s available points, the dollar amount left to earn more points, and of course, an image suggesting what’s up for grabs after redemption. Remind your customers that they’ve got points the could be spending… and the more they spend, the more they earn. Progress bars are a great way to show a customer their loyalty points status live in email. Guest starring some lovely emails by the hard-working Litmus team, of course. (Well, that and the available data.) But just to get the ball rolling, let’s look at some industry-specific examples for how you could, potentially, utilize progress bars. Now, the truth is that your imagination is the only limitation on how to use progress bars. Ways to use progress bars to engage subscribers Let’s take a look at a few more examples of how to use progress bars to snazzy, snazzy effect. As with all Litmus Personalize features, this information is pulled in LIVE from the customer’s account, so you won’t ever have to worry about outdated or inaccurate data reaching your customer-just the most relevant facts, reaching inboxes when and where you need them. The first on display shows the customer’s current tier, and the second shows the amount the customer needs to spend in order to reach the next tier. This shows two different types of possible progress bars. What you choose to put in your progress bar largely depends on the type of business, the type of data you collect on your customer, and what information your customers are most interested in.įor example, here’s an email from a real Litmus customer: As mentioned above, you can use progress bars for all sorts of email personalization efforts. The sky’s the limit! Are there different types of progress bars?Ībsolutely. You can use the progress bar to show things like reward points, loyalty scores, number of items purchased, days until renewal, and more. This feature allows Litmus Personalize users to automatically generate live progress bar images in email, based on an individual customer’s status or behavior.Įssentially, it’s an image showing the progress of something associated with your customer. What is a live progress or loading bar?Ī loading bar, or what we call a progress bar, is a fun and exciting feature in Litmus Personalize. ![]() Today, we’ll look at how to increase email engagement with progress bars, plus take a peek at some rad examples of progress bar utilization. ![]() (Okay, we’ll stop.)Īnd the feature is… drumroll please… progress bars ! Now, let’s be real-there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin’. As every email pro has discovered at one point or another, getting opens is only half the battle. Pop corks and toss the confetti, the hard part is over… right? Your designs wow, your headlines compel, your segmentation is simply perfect. ![]() Okay, so you’ve got people opening your email.
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